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Are publishers afraid of new ideas? Margaret von Klemperer examines the trend of updating Jane Austen and Shakespeare

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By Margaret von Klemperer for The Witness

EligibleWhat is happening to creative imagination? Killed off by a push for profit? These questions are prompted by the arrival on my desk of Curtis Sittenfeld’s Eligible for review. I’ve been looking forward to this – Sittenfeld’s American Wife was a terrific book – and with Eligible, she has been persuaded to join in Harper Collins’s Austen Project.

I thought she might rescue one of the silliest ideas to come from a publishing house in recent years – not as daft as adult colouring-in, but close. The plan was for bestselling writers to “update” Jane Austen’s novels into a contemporary setting, keeping the basic plot. First was Joanna Trollope’s Sense & Sensibility (the ampersand to distinguish it from Austen’s version, not that anyone was likely to confuse the two). She could have been a good choice, but she lacked Austen’s delicate sense of irony.

Then we had Alexander McCall Smith’s Emma. I was never going to be easy to convince as this is my favourite Austen, and it was a thumping dud. The plot, which worked in the early 19th Century is disastrously wrong for the 21st, and McCall Smith’s central character is irredeemably nasty in a way Austen’s never is. Val McDermid’s take on Northanger Abbey was harmless but unmemorable. Comedy of manners is tricky when manners have changed so much in a couple of hundred years, and this one fell flat.

They all flopped. Good writers being laced into cripplingly tight corsets. So on to Sittenfeld. She has moved Pride and Prejudice to Cincinnati, called it Eligible after the television dating show in which “Chip” Bingley has been a participant, and produced a lively, hefty (it clocks in at 514 pages compared to the 369 of my battered old P&P) romp. The Bennet girls are older than in the original. Jane teaches yoga; Lizzy is a magazine journalist; Mary a perpetual student and Kitty and Lydia do nothing except tone themselves in the gym and live off their parents. Mrs Bennet is a compulsive shopper and Mr Bennet has been too idle to keep control of his money, so times are about to get very hard. Darcy is an arrogant neurosurgeon, alarmed by the extreme tackiness of the Bennets. It is engaging, and Sittenfeld has found clever ways to deal with things like elopement that would hardly cause a flutter now. Fun, but for a writer of Sittenfeld’s ability, it seems rather pointless.

So, who are the readers for this wobbly collection? Austenites are unlikely to be blown away by a feeble attempt to update their favourite characters. We also know the stories, so narrative tension is long gone. Anyone who hasn’t read Austen is hardly likely to be sent to the originals. Trollope, McDermid, McCall Smith and Sittenfeld fans may be a bit bewildered.

Personally, I blame Colin Firth’s delectable wet shirt moment in the BBC adaptation of Pride and Prejudice. Suddenly, Austen was sexy. So greedy publishers’ eyes turned to pound and dollar signs at the thought of a contemporary bestseller hitched to sexy old Jane. I haven’t seen an announcement of new names attached to Persuasion or Mansfield Park, so I hope this is the end of it.

There has been life in Austen for authors happy to use their own imaginations rather than be dragooned into a publisher’s template. PD James had fun with Death Comes to Pemberley, taking the Pride and Prejudice story forward, and even better was Jo Baker’s dive below stairs in the Bennet household in Longbourn, which is a fine standalone novel. A homage to Austen that digs a little deeper.

Poor old Austen isn’t the only one getting the treatment. There is the Hogarth Shakespeare series where – wait for it – bestselling contemporary authors are reworking the plots of some of the plays into novels. This is actually more successful – a borrowed cloak rather than a straitjacket. Three have crossed my path up to this point, all using problematic Shakespeare texts. Jeanette Winterson’s The Gap of Time is a new look at The Winter’s Tale. The novel is a winner, being clever, sparky, moving and managing to make a kind of sense of what, with apologies to Will, is a distinctly weird story.

Ann Tyler’s Vinegar Girl takes on the rampantly un-PC The Taming of the Shrew. The play is seldom staged these days, but here another writer at the top of her game has picked it up and shaken the pieces into a glorious jeu d’esprit with a fabulously silly twist. When it comes to Howard Jacobson’s Shylock is my Name, I admit to not being Jacobson’s greatest fan, but the novel has been well received and Jacobson has wisely not tried to update the plot but has tackled the underlying themes. Still to come, we have Margaret Atwood’s take on The Tempest, published this month as Hag Seed and set in a prison; Tracy Chevalier’s Othello; Gillian Flynn’s Hamlet; Jo Nesbo’s Macbeth and Edward St Aubyn’s King Lear.

But even if all of them, the Austens and the Shakespeares, worked well, I would still ask: what is it for? It is as if publishers, like movie makers who seem to rely on films based on comic book superheroes to win at the box office, are afraid of genuinely new ideas. Attach the names of Austen or Shakespeare to something and make money. But two or four hundred years from now, I doubt if any of the updates will still be around. Unlike the originals.

Curtis Sittenfeld’s Eligible is published by Harper Collins.

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